Minnesota Administrative Rules

4503.2000 DISCLAIMERS.

Subpart 1.

Additional definitions.

The following definitions apply to this part and Minnesota Statutes, section 211B.04:

A.

"broadcast media" means a television station, radio station, cable television system, or satellite system; and

B.

"social media platform" means a website or application that allows multiple users to create, share, and view user-generated content, excluding a website controlled primarily by the association or individual that caused the communication to be prepared or disseminated.

Subp. 2.

Material linked to a disclaimer.

Minnesota Statutes, section 211B.04, does not apply to the following communications that link directly to an online page that includes a disclaimer in the form required by that section if the communication is made by or on behalf of a candidate, principal campaign committee, political committee, political fund, political party unit, or person who has made an electioneering communication, as those terms are defined in Minnesota Statutes, chapter 10A:

A.

text, images, video, or audio disseminated via a social media platform;

B.

a text or multimedia message disseminated only to telephone numbers;

C.

text, images, video, or audio disseminated using an application accessed primarily via mobile phone, excluding email messages, telephone calls, and voicemail messages; and

D.

paid electronic advertisements disseminated via the internet by a third party, including but not limited to online banner advertisements and advertisements appearing within the electronic version of a newspaper, periodical, or magazine.

The link must be conspicuous and when selected must result in the display of an online page that prominently includes the required disclaimer.

Statutory Authority:

MS s 10A.01; 10A.02; 10A.022; 10A.025

History:

49 SR 979

Published Electronically:

March 17, 2025